Facebook with more than 800 million active users has established its leadership position in 127 out of 136 countries analyzed (in this edition I’ve added Afghanistan). Since June 2011 the largest social networking service of the world has finally conquered Netherlands, and with it the whole Europe, Brazil, after a long struggle against Orkut, and Japan (caveat: a large part of Japananese networking activities are on mobile. Most important players on mobile are Gree, Mobage, Mixi).
Europe is the largest continent on Facebook with 223 million users, North America has 219 million, Asia 202 million users (Facebook Ads Platform).
There’s still an ongoing battle on Russian territories between the two main local players: V Kontakte and Odnoklassniki. According to Google Trends for websites, but not to Alexa, V Kontakte is winning (I will change my map when the two sources will say the same).
Evolution of social networks around the world (animated map) from 17 different top social networks to 6.
Top 3 Social Networking Sites (December 2011 – according to Google Trends for Websites)
If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter.